Flip the City was founded in 2020 with the mission to make it easier for everyone to enhance biodiversity. We turn harmful and excessive duckweed into green tiles from which biodiverse plants grow. When I joined in September 2023, the company was in the research phase. By June 2024, we sold over 10.000 tiles, enhancing biodiversity in many Dutch cities and waterways. My responsibilities include scaling, product design and production development, and pitching. We won several awards and been featured on national TV, in newspapers and international exhibitions.

I have been working as a freelance designer since 2018. Projects include writing, service design, graphics, UI/UX design and development for clients such as: Gemeente Delft, SBG, Bench3D, Resilient Designers, MedTech Nederland, Gemeente Midden-Delfland and Gemeente Den Haag.

As part of the Delft Design Innovation and Impact Team, I have worked to strengthen the international leadership position of the Faculty of Industrial Design Engineering. My goal was to establish new ways of working within the Faculty to secure additional funding and to establish high quality partnerships. My responsibilities included mapping the funding journey, designing and developing new interventions, internal tools and setting up new services. 

At the same time, I was co-responsible for coordinating the design in health direction of the faculty, including research, symposia and the Medisign education programme.

I have lectured and supervised a cohort of Collaborative and Industrial Design and IDBM students at the Aalto University‘s Dep. of Design. I taught students in the following courses: Strategic Design and Innovation, Opportunity Prototyping and Design and Innovation in Context. This included topics like; systems thinking, transition design, strategic design, future prototyping and future visions.

During my studies I was involved as a student assistant in the development of a strategic plan to strengthen the university’s position at the intersection of design and health. This included setting up new courses, research and collaborative programmes for the faculty of Industrial Design Engineering of Delft University of Technology.

In this role, I utilise my expertise in Technology Management to guide and support students at the Rotterdam School of Management. I facilitate their learning journey, help them navigate complex technological landscapes, and foster their leadership potential. The goal is to equip them with the skills and knowledge they need to drive innovation and successfully manage technology-based projects in the real world.

As a service designer at the Passenger Experience Team at Royal Schiphol Group, my primary goal was to improve the passenger journey at Schiphol Airport. My contributions included the creation of 11 tested impactful concepts within the reclaim areas, the family security filters and a new hygiene journey in response to the COVID-19 pandemic, with three concepts all realised by August 2020. My responsibilities involved, customer journey, service blue prints, generation of concepts as well as pitching, budgeting, testing, prototyping the interventions and impact measuring (qual and quant).

During my internship at award-winning strategic design studio ‘The-Incredible-Machine‘ in Rotterdam, I worked as a service / product design intern for several clients, including; Alliander, Lego, Safran Group and ROC Mondriaan. My responsibilities stretched from customer journeys, developing new concepts to user research, prototyping and representing the company during Dutch Design Week 2018 where we received a Dutch Design Award for best product of the year.

During my internship at the product design agency Fluid Design in Munich, I had the chance to help design several physical products for Captron, Sennheiser and Bosch. Developing my user experience design and improving my 3D modelling skills.